YOU’RE INVITED TO APPLY FOR
A PRIVATE MEMBERSHIP

Most coaches were never taught how to get clients.

Coaching and selling are two different skills, and most coaches were only ever taught the first one. Coach Builder Membership helps you market your work, talk about your value, and book clients consistently, without the pushy sales tactics or the daily grind of posting online.

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For coaches already running on Coach Builder Software

You’ve Got the Software, Now Get the Support to Grow

Coach Builder helps with the 2 parts every coaching business needs: running the business and growing it. The software helps you run your business. The membership helps you market your work, sell with confidence, and build a steadier pipeline of clients.

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Great coaching doesn’t automatically create consistent clients.

You can be great at coaching, but running a coaching business takes a second skill set, marketing and selling. Being good at one doesn’t make you good at the other.  

 

So your income becomes a feast-or-famine cycle. One month is fully booked, the next is slow, and you’re not sure why. You post every day and still feel invisible. 

 

Your coaching is already strong. Coach Builder Membership gives you the second skill set, so you always know where your next client is coming from.
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About Coach Builder

Coach Builder was founded by Donald Miller to solve a huge problem for self-employed coaches: The ongoing struggle to find leads, convert leads to clients, and generate predictable revenue.

 

Donald Miller is a 9x New York Times bestselling author and has been consulting and coaching for over a decade. He has consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles, and Berkshire Hathaway. Donald Miller’s business strategies and marketing frameworks are used by over 1 million businesses all over the world.
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Here’s Your Plan to Reach $500k

Join the Coach Builder Membership

Apply for your spot, book a short interview, and if selected, you’ll be invited to join.
 
The membership is limited and by application only — we’re looking for working coaches who are serious about growth, not just curious about it.

Follow the 10-Step Playbook

You’ll get immediate access to a proven, 10-step framework built specifically for coaching businesses.
 
Every step is designed to move you toward $500k in annual revenue with clarity on exactly what to do next.

Engage in Your Growth Cohort

You’ll be placed into a small group of coaches at a similar stage in their business.
 
Over 8 sessions, your cohort works through the playbook together — building momentum, holding each other accountable, and forming the kind of peer relationships that actually move the needle.

Attend Live Events & Calls with Donald Miller

Once a quarter, you’ll join live calls or in-person events in Nashville that put you in the room with Donald Miller and the Coach Builder team.
 
Ask questions, get direct feedback on your business, and learn alongside a community of coaches who are doing exactly what you’re trying to do.

Over the course of 12-months, we’ll help you install a system into your coaching business so this is what life looks like:

Your calendar is full with paying clients you actually enjoy working with
You’ve crossed $500k in annual revenue — and you have a repeatable system that got you there
You wake up knowing exactly what to work on to grow your business this week
You’ve stopped trading time for money and built offers that scale
You’re part of a peer group that challenges and supports you the way you challenge and support your clients
You finally feel like the CEO of your business, not just a freelancer with good clients
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If You’re Accepted, You’ll Unlock:

The 10-Step Playbook to $500,000

A proven, step-by-step framework designed to grow your coaching business to $500k in annual revenue. Every coaching call, group session, and live event inside the membership is built around these steps.

A Private Community of Coaches

Join an active, relationship-driven community of coaches who are growing their businesses, sharing real-world experience, and collaborating with one another — not a passive forum where posts go unanswered.

Coach Builder Kickoff

New members begin with a live, half-day kickoff experience designed to orient you to the playbook, connect you with fellow members, and help you hit the ground running.

Small Group Experience

Following the Kickoff, you'll be placed into a small group that meets over 8 sessions. The purpose is simple — implement the playbook, build early momentum, and create peer relationships that last.

Live Event in Nashville

Once a year, members gather in Nashville for an in-person event led by Donald Miller and the Coach Builder team. Expect real teaching, small-group breakouts, and mastermind-style discussion. (Registration, Travel, and accommodations not included.)

Live Quarterly Calls with Donald Miller

90-minute sessions every quarter — roughly 60 minutes with Don for Q&A and discussion, followed by 30 minutes in facilitated breakout groups.

Coach Builder Software

Complimentary access is included with your membership. Coach Builder Software brings your clients, sessions, goals, notes, scheduling, and communication into one place—helping you stay organized, reduce mental load, and deliver a more professional coaching experience.

Regional Meetups

Connect in person with Coach Builder coaches in your area to strengthen relationships, encourage collaboration, and extend the community beyond virtual experiences.

Real Coaches. Real Results.

Your Investment

$10,000

Then $5k / Year to Renew
  • The 10-Step Playbook to $500,000 (Value: $2,000)
  • A Community of 300+ Working Coaches (Value: $3,000)
  • Coach Builder Kickoff (Value: $1,500)
  • 8 Small Group Sessions (Value: $4,000)
  • Live Event in Nashville (Members Only Event)
  • 4, Quarterly Live Calls with Donald Miller (Value: $8,000)
  • Coach Builder Software (Value: $1,000)
  • Regional Meetups (Value: $1,000)

TOTAL VALUE: $20,500
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FAQs

What is Coach Builder?
Coach Builder is an all-in-one coaching business platform that helps you turn your expertise into a profitable, scalable coaching business.
Whether you’re launching a new offer or refining an established business model, Coach Builder gives you everything you need to grow with confidence.

With Coach Builder, you get:

• Tools to create offers, proposals, and client journeys
• Business training for growing and running a coaching business
• Templates and systems modeled after what top coaches use every day
How does Coach Builder help me get more clients?
Coach Builder helps you attract, close, and retain more coaching clients by giving you:
• A clear and compelling offer (no more struggling to explain what you do)
• A repeatable sales and delivery system
• Professional tools to deliver an outstanding client experience.
Here’s how:
• Clarify your offer with done-for-you templates and positioning tools
• Build trust with ready-to-use proposals, email scripts, and onboarding flows
• Track every client, lead, and conversation in one dashboard
• Deliver consistently with reusable session templates, life plans, and resource libraries
When you look and operate like a pro, clients say yes—and Coach Builder makes that simple
Who is Coach Builder for?
Coach Builder is for any active coach who wants to run a more organized, profitable, and professional coaching business.
What type of coaching does Coach Builder support?
Coach Builder is flexible and works with all coaching specialties:
• Business coaching
• Life coaching
• Executive & leadership coaching
• Career & performance coaching
• Faith-based or personal development coaching
• Team and group coaching programs
If your work involves helping people achieve goals, grow skills, or transform their lives, Coach Builder helps you deliver that work more effectively.
How do I make back my investment in Coach Builder?
Most coaches earn back their investment by signing just one or two new clients using the offer, pricing, and sales system you’ll build with Coach Builder.
• We help you create a clear, compelling offer that attracts your ideal clients
• You’ll get done-for-you proposals, scripts, and follow-up systems to close deals faster
• Templates and automation tools save you hours every week, letting you coach more and market less
For many coaches, the first signed client covers the cost of the program—and every client after that is pure profit.
Is there a guarantee?
We’re confident in your transformation. If you attend all sessions, implement the framework, and don’t see results, we’ll work with you until you do.

We’re Looking for a Highly-Specific Group of 30 Coaches Who Want to Grow Their Coaching Business to $500K in 2026

If this is you, submit your application and book an interview on the next page. Spots are limited and available by application only. Apply today.

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Apply to Join the Coach Builder Private Membership

Fill out the form and schedule your application call below.