PRIVATE MEMBERSHIP FOR COACHES · LIMITED SPOTS

Being a Great Coach Doesn’t Automatically Bring You Clients

Coach Builder helps coaches clarify their offer, attract high-value clients and make revenue predictable in 90 days.

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Grow Your Coaching Business

Coaching Skills Alone Will Not Grow Your Business

You may have invested years learning how to coach, but being a great coach and building a great coaching business are different skills.

That’s why strong coaches can still struggle to explain what they do, price their services, find qualified prospects, or lead a sales conversation without sweating through their clothes.


You make social content, tweak your website, and hope a referral comes through. When it doesn’t, revenue goes right back into the feast-or-famine cycle.


Coach Builder helps you build the business around your coaching, so getting clients you love to work with is no longer left to chance.

Your First 90 Days

Focus on the right things in the right order

Coach Builder guides you through 3 phases that help clarify your offer, attract more clients, and grow your business

Optimize

You’ll clarify what you sell, how you talk about it, and who you should reach first.

Systematize

You’ll build the engine that brings clients to you.

Scale

You’ll maximize revenue, improve client experience, and become known for your expertise.

In your first 90 days, you’ll work through each phase with a dedicated coach, practical tools & resources, and a supportive cohort keeping you accountable.

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About Coach Builder

Coach Builder was founded by Donald Miller to solve a huge problem for self-employed coaches: The ongoing struggle to find leads, convert leads to clients, and generate predictable revenue.

 

Donald Miller is a 9x New York Times bestselling author and has been consulting and coaching for over a decade. He has consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles, and Berkshire Hathaway. Donald Miller’s business strategies and marketing frameworks are used by over 1 million businesses all over the world.
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Here’s Your Plan to Reach $500k

Join the Coach Builder Membership

Apply for your spot, book a short interview, and if selected, you’ll be invited to join.
 
The membership is limited and by application only — we’re looking for working coaches who are serious about growth, not just curious about it.

Follow the 10-Step Playbook

You’ll get immediate access to a proven, 10-step framework built specifically for coaching businesses.
 
Every step is designed to move you toward $500k in annual revenue with clarity on exactly what to do next.

Engage in Your Growth Cohort

You’ll be placed into a small group of coaches at a similar stage in their business.
 
Over 8 sessions, your cohort works through the playbook together — building momentum, holding each other accountable, and forming the kind of peer relationships that actually move the needle.

Attend Live Events & Calls with Donald Miller

Once a quarter, you’ll join live calls or in-person events in Nashville that put you in the room with Donald Miller and the Coach Builder team.
 
Ask questions, get direct feedback on your business, and learn alongside a community of coaches who are doing exactly what you’re trying to do.

Over the course of 12-months, we’ll help you install a system into your coaching business so this is what life looks like:

Your calendar is full with paying clients you actually enjoy working with
You’ve crossed $500k in annual revenue — and you have a repeatable system that got you there
You wake up knowing exactly what to work on to grow your business this week
You’ve stopped trading time for money and built offers that scale
You’re part of a peer group that challenges and supports you the way you challenge and support your clients
You finally feel like the CEO of your business, not just a freelancer with good clients
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If You’re Accepted, You’ll Unlock:

The 10-Step Playbook to $500,000

A proven, step-by-step framework designed to grow your coaching business to $500k in annual revenue. Every coaching call, group session, and live event inside the membership is built around these steps.

A Private Community of Coaches

Join an active, relationship-driven community of coaches who are growing their businesses, sharing real-world experience, and collaborating with one another — not a passive forum where posts go unanswered.

Coach Builder Kickoff

New members begin with a live, half-day kickoff experience designed to orient you to the playbook, connect you with fellow members, and help you hit the ground running.

Small Group Experience

Following the Kickoff, you'll be placed into a small group that meets over 8 sessions. The purpose is simple — implement the playbook, build early momentum, and create peer relationships that last.

Live Event in Nashville

Once a year, members gather in Nashville for an in-person event led by Donald Miller and the Coach Builder team. Expect real teaching, small-group breakouts, and mastermind-style discussion. (Registration, Travel, and accommodations not included.)

Live Quarterly Calls with Donald Miller

90-minute sessions every quarter — roughly 60 minutes with Don for Q&A and discussion, followed by 30 minutes in facilitated breakout groups.

Coach Builder Software

Complimentary access is included with your membership. Coach Builder Software brings your clients, sessions, goals, notes, scheduling, and communication into one place—helping you stay organized, reduce mental load, and deliver a more professional coaching experience.

Regional Meetups

Connect in person with Coach Builder coaches in your area to strengthen relationships, encourage collaboration, and extend the community beyond virtual experiences.

AI-POWERED COACHING SOFTWARE

Introducing Coach Builder Software

Manage Less. Coach More.

You help your clients get focused and organized every day. It’s time your business felt the same way.

 

Coach Builder Software brings your sessions, notes, agreements, scheduling, and client communication into one simple platform, so you walk into every session prepared, professional, and fully in control.

 

Included free with every Coach Builder membership.
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Real Coaches. Real Results.

Your Investment

$10,000

Then $5k / Year to Renew
  • The 10-Step Playbook to $500,000 (Value: $2,000)
  • A Community of 300+ Working Coaches (Value: $3,000)
  • Coach Builder Kickoff (Value: $1,500)
  • 8 Small Group Sessions (Value: $4,000)
  • Live Event in Nashville (Members Only Event)
  • 4, Quarterly Live Calls with Donald Miller (Value: $8,000)
  • Coach Builder Software (Value: $1,000)
  • Regional Meetups (Value: $1,000)

TOTAL VALUE: $20,500
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Frequently Asked Questions

Get quick answers about what Coach Builder Membership includes, how it works, and whether it’s right for your coaching business.

Coach Builder Membership is a private, application-only, 12-month business-growth membership for working coaches who want to grow their coaching business.

Members get the Coach Builder playbook, a dedicated peer cohort, an expert coach, live access to Donald Miller, and Coach Builder Software included.

Coach Builder is for working coaches who are ready to grow the business side of their coaching practice.

It is designed for coaches who can help clients, but need a clearer system for marketing, selling, pricing, and creating consistent revenue.

Coach Builder is not for people looking for a shortcut, a passive course, or a team to build the business for them.

It is also not the right fit for someone who is not committed to coaching or not ready to take action consistently.

Coach Builder Membership costs $10,000 for the first year.

Payment plans are available for coaches who prefer not to pay the full amount upfront. After the first year, members may renew annually for $5,000.

Coach Builder Membership lasts 12 months.

The first year includes the Kickoff, the 12-week growth sprint, growth cohort sessions, quarterly calls with Donald Miller, the annual Nashville event, community access, expert support, and Coach Builder Software.

Coach Builder Membership includes the 10-Step Playbook to $500K, a private member community, the Coach Builder Kickoff, a dedicated peer cohort, an expert coach, live calls with Donald Miller, the annual Nashville event, regional meetups, and Coach Builder Software.

The 10-Step Playbook to $500K is Coach Builder’s core framework for growing a coaching business.

It helps coaches improve their offer, clarify their value, strengthen their sales process, create a marketing system, and build toward more consistent revenue.

The Coach Builder Growth Cohort is a small group of coaches led by an expert coach.

Members work through the playbook together, get peer feedback, solve real business problems, and receive the accountability a self-paced course cannot provide.

Yes. Coach Builder Software is included with Coach Builder Membership.

Members use the software to organize client sessions, notes, goals, scheduling, contracts, and communication, so they can run their coaching practice more professionally while they grow it.

Donald Miller is the founder of Coach Builder and is directly involved in the membership experience.

Members get live access to Donald through the Coach Builder Kickoff, quarterly calls, and the annual Nashville event, where he teaches on coaching, marketing, sales, and business growth.

Coach Builder is application-only. To join, you submit a short application and schedule a 30-minute call with the Coach Builder team. If accepted, you receive next steps to enroll and begin preparing for your cohort.

After you apply, you schedule a 30-minute call with the Coach Builder team. The team will learn more about your coaching business, answer your questions, and help determine whether Coach Builder is the right fit for where you are now.

The Coach Builder Kickoff is a live session that helps new members start with clarity and momentum.

Members are introduced to the playbook, connected with their growth cohort, and given their first action steps. Members also spend time with Donald Miller as he helps them clarify how they talk about their coaching business.

During the 12-week growth sprint, members work through the Coach Builder playbook with their growth cohort.

The sprint is designed to help coaches take focused action on their offer, marketing, sales process, client acquisition, and business systems.

After the first year, Coach Builder members may renew annually for $5,000.

Renewal gives members continued access to the community, Coach Builder Software, quarterly calls with Donald Miller, regional meetups, the annual Nashville event, and ongoing expert support.

Coach Builder helps coaches make back their investment by improving the offer, pricing, sales process, and client acquisition system they use to sell coaching. Many coaches can recover the cost of membership by signing one or two new clients.

Coach Builder is designed to help members get results, and the guarantee reflects that commitment. If you attend your sessions and implement the playbook without seeing results, Coach Builder will continue working with you until you do.

Yes. Coach Builder is designed to help coaches get more clients by improving their offer, message, marketing, sales process, and follow-up system.

The goal is to help coaches stop relying on random referrals and start building a more consistent path to new clients.

Yes. Coach Builder helps coaches address feast-or-famine income by building a clearer system for lead generation, sales, pricing, and client retention.

The membership is built for coaches who want more predictable revenue, not just occasional client wins.

Yes. Coach Builder helps coaches market and sell their coaching without sounding pushy, vague, or overly salesy.

Members learn how to explain their value clearly, package their offer, talk to prospects, and build a sales process they can actually follow.

Coach Builder does not replace your coaching certification or framework.

It helps you grow the business around it. Many coaches know how to coach, but still need help getting clients, selling their offers, and creating consistent revenue.

Compared to a coaching certification: A certification usually teaches you how to coach. Coach Builder helps you build the business around your coaching, including your offer, pricing, marketing, sales process, and client acquisition system.

Compared to a mastermind: A mastermind typically gives you a room of peers. Coach Builder gives you peer support plus a specific 10-step playbook, expert coaching, structured accountability, software, and direct access to Donald Miller.

Compared to a software subscription: Software can help you stay organized, but it cannot tell you how to get clients or sell your coaching. Coach Builder includes powerful coaching software, but the membership provides the strategy, coaching, and accountability behind the growth.

We’re Looking for a Highly-Specific Group of 30 Coaches Who Want to Grow Their Coaching Business to $500K in 2026

If this is you, submit your application and book an interview on the next page. Spots are limited and available by application only. Apply today.

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Apply to Join the Coach Builder Private Membership

Fill out the form and schedule your application call below.