The “No-Niche” Business Coach Who’s In Demand Across Every Industry

After years of running a successful consulting business, 25-year corporate leader Eileen Wainwright found herself craving more out of her practice. She wanted more community, more innovative tools, and more strategic frameworks to deepen her client impact.

Over the years, she developed a reputation for solving high-stakes business problems: from broken systems and unclear strategy to team dysfunction and talent gaps.

But eventually, she hit a wall.

That’s when she found Coach Builder.

“I didn’t even know what it was at first,” she admits. “But when I saw they were offering the Unreasonable Hospitality certification, I jumped in. What I found was so much more.”

How Coach Builder Sparked a Fresh Chapter

At first, Eileen joined to access the Unreasonable Hospitality certification. She came with an established client roster and nearly a decade of experience.

What she didn’t expect was how energized she’d feel by the learning, collaboration, and access to tools that leveled up her already-thriving practice.

🔥 Reignited passion through new certifications and tools
🤝 Joined a peer mastermind of experienced coaches
🧰 Integrated Unreasonable Hospitality into existing offers

“The community isn’t just talked about, it’s practiced,” she said. “Coach Builder became the channel to keep learning, to keep adding tools, and to stay sharp for my clients.”

Who She Helps and Why It Works

Eileen doesn’t niche by industry. She works with people, not sectors.

“I’m not here to tell you how your industry works,” she said. “I’m here to help you hear what you’ve been missing and see what you haven’t seen.”

Think of it like the moment you find yourself pushing on a pull door you’ve walked through a hundred times. You’re using the wrong type of energy and you don’t even realize it.

Her ideal clients are high-integrity leaders who are:

1. Humble and self-aware

2. Action-oriented and curious

3. Willing to do the work (personally and organizationally)

She thrives when working with leaders who are willing to be challenged, are lifelong learners, and don’t need to be the smartest person in the room.

From HVAC companies to wholesale jewelers, Eileen sees her lack of industry bias as an asset.

She does her research, learns the landscape quickly, and brings an outside perspective that uncovers blind spots even seasoned leaders miss.

“I help you see what you can’t. That’s the job.”

How She Works With Clients

Eileen’s engagements range from high-level strategy to roll-up-your-sleeves operational execution.

Whether she’s acting as a fractional COO or facilitating a team retreat, her work is tailored but not improvised.

Her client engagements typically fall into one of four buckets:
 

 
Her style is what she calls “situational coaching”—sometimes she’s a coach, sometimes a consultant, and sometimes a trusted advisor.

“Clients want the truth,” she said. “If they’re about to drive off a cliff, I’ll tell them.”

She meets businesses where they are, then helps them grow from the inside out.

“Sometimes my clients want to be coached. Sometimes they want advice. And sometimes they just want me to tell them what to do. I do all three.”

What You Can Learn from Eileen

Eileen’s journey reminds us: even seasoned coaches need to keep evolving.
When you invest in new tools, surround yourself with a strong community, and stay curious, your business—and your clients—benefit.

Key takeaways:
 

 
“Coach Builder is the channel by which I can continue to build and add solutions to my coaching practice… and it actually acts as a community.” — Eileen Wainwright

Want to reenergize your practice and expand your impact? Coach Builder helps you grow with structure, tools, and support that meet you where you are. Schedule a call here.