Business Made Simple Coaching Certification Licensing Agreement

Agreement made [DATE] between Donald Miller Words, LLC (hereafter Business Made Simple) and [COACH NAME] (hereafter Coach).

Term for Certified Coach License 

Pending completion of the this contract by all parties, this Agreement certifies [COACH NAME] as a Business Made Simple Certified Coach. The term of this Agreement shall remain active as long as the Coach’s Coach Builder membership remains active. For full details regarding renewal terms, please review the Coach Builder cancellation policy.

What is a Business Made Simple Certified Coach?

An individual trained and licensed by Business Made Simple to coach their clients through running and growing their business using the Business Made Simple Frameworks, courses, and content.

Ownership and Rights of Usage

Business Made Simple maintains ownership of all intellectual property content and rights. A Business Made Simple Certified Coach is licensed during the term to use Business Made Simple content to fulfill their duties and utilize the accompanying privileges as a Business Made Simple Certified Coach. It is expressly agreed that the purchase of a license is not a purchase or transfer of ownership of any Business Made Simple proprietary materials or intellectual property.

Intellectual Property License Notice

Becoming a Business Made Simple Certified Coach creates a limited, revocable license for the use and presentation of Business Made Simple materials exclusively as provided herein. All other rights are expressly reserved by Business Made Simple. The Business Made Simple materials are protected in whole and/or in part by state and federal copyright laws, trademark laws, and international treaty provisions. All title and copyrights in and to the Business Made Simple materials, including but not limited to any images, photographs, animations, video, audio, music, text, electronic applications, and accompanying printed materials incorporated into Business Made Simple materials and any copies of materials associated with the Business Made Simple materials, are owned by Business Made Simple. No one is authorized to copy any audio, video, lesson, or Business Made Simple materials without the prior written consent of Business Made Simple. If violated, Business Made Simple may commence civil action seeking monetary damages, attorneys’ fees, injunctive relief, and, in appropriate circumstances, criminal prosecution, with all reasonable legal and attorneys’ fees to be paid by the infringer and/or third parties.

Licenses included in the Coaching Program

• One (1) license to Business Made Simple
• One (1) license to Small Business Flight School
• One (1) registration to the Business Made Simple Coaching Certification Training
• One (1) profile listed in Coach’s name on
A limited license to reference or use Business Made Simple materials to coach their clients

Coach Commissions

As a Business Made Simple Coach, you will receive a commission for the following items when you sell it using your custom affiliate URL. Purchases made without the affiliate URL will not be eligible for commissions.

• Live StoryBrand Marketing Workshop, $250 USD per registrant
• Business Made Simple Subscription, 50% commission for the initial sale, then 25% for client renewals
• Small Business Flight School, $1,950 USD for a $2,495 USD sale, or $1,750 USD for a $2,200 USD sale

To receive commission for the following product, the Certified Coach is responsible for facilitating the hand-off of the prospect to the Business Made Simple sales team.

• Coach Certification Referral, $1000 commission (unique leads only)

To note:
*Commissions for all items are paid on the 15th of the following month, no sooner than 15 days after the completion of the event.
*Commission links are tracked through the use of cookies. If your client has a cookie blocker on their computer, declines the cookies, clears their cookies, or changes devices, the Coach will not receive commission or credit for that sale. The affiliate cookie expires after 90 days.

The Business Made Simple Certified Coach program is built on a powerful partnership between Business Made Simple (BMS) and the business coaches who become certified. Both work together to help companies grow their business. Because BMS Coaches have a license to use the BMS Intellectual Property (IP) in their own business, sometimes there is confusion in the marketplace between the two.

This section is designed to help create clarity around the different functions of Business Made Simple HQ and Certified Coaches. While there is some crossover, each group functions differently. To put it most simply, Business Made Simple HQ teaches Frameworks through books, workshops, and online courses. Business Made Simple Certified Coaches help companies execute and implement the frameworks through coaching sessions, small groups, and masterminds. These distinctions are here in order to help the brand stay strong, protect the IP, and protect the value of a certification.

Download a copy of the below table HERE.

In addition to what’s listed above in the “Business Made Simple HQ” column, Coach may not:

1 – Register or use domain names associated with the StoryBrand and Business Made Simple brands, including: StoryBrand, Clarify Your Message, Be the Guide, Business Made Simple, Made Simple, Marketing Made Simple, The Customer is the Hero, Small Business Flight School, Flight School, Flight Plan, Coach Builder, and any additional phrases, taglines, or slogans StoryBrand and Business Made Simple use in marketing. This also applies to social media handles and group names as well as headline copy for paid advertisements. Coaches should use their own proprietary phrases, taglines, and slogans when marketing or talking about their business.

2 – Point paid advertisements directly to their profile on,, or The URL shown in any paid advertisement may not include,,,,, or

3 – Remove the Business Made Simple copyright and/or logo from provided Business Made Simple materials. Doing so would infer the content to be the Coach’s original content, ideas, or copyright. (For example, you can add your logo as long as the Business Made Simple copyright and logo are still on the provided materials.)

4 – Perform unauthorized “Business Made Simple Workshops” for the sole purpose of teaching people the Business Made Simple Frameworks, as that is a product offered exclusively by Business Made Simple HQ. They may, however, coach clients to execute BMS Frameworks through one-on-one, small group, company sessions, and approved workshops.

5 – Claim themselves as a Business Made Simple representative in any other capacity than a Business Made Simple Certified Coach.

6 – Change, modify, edit, transfer to another format, add to, or alter in any way Business Made Simple materials (other than adding your logo to it) without the express written consent of Business Made Simple.

7 – Reproduce, copy, or disseminate Business Made Simple materials in any manner or medium not authorized by Business Made Simple. This prohibition includes any digital posting, reverse engineering, copying, or distribution on any web platform, YouTube, social media, or any other means of digital dissemination.

8 – Use the Business Made Simple logo in any way aside from on provided Business Made Simple materials.

9 – Display their Business Made Simple Certified Coach badge after their term has expired.

10 – Bind Business Made Simple to any contract, obligation, or pledge of any nature. Coach is prohibited from entering into any agreements or making any representation that may infer liability or cause financial responsibility on behalf of Business Made Simple, its employees, or assigns.

11 – Make any statement or representation that would suggest or state that the Coach is employed by Business Made Simple or is otherwise an agent for Business Made Simple.

12 – Teach the Business Made Simple Frameworks or any other content within Business Made Simple in podcast interviews or other media appearances.

a. NOTE: We do encourage Coaches to talk about the frameworks on podcast interviews and other media appearances as long as you give credit to Business Made Simple as the creators of the frameworks.

13 – Violate the Certified Community Commitment.


The limited rights granted to Coach hereunder are not assignable or transferable absent the express written Consent of Business Made Simple. Any unauthorized transfer or assignment will be deemed void.

No Warranty

The Business Made Simple site, its content, and all services, materials, and products associated with the site or any content or materials provided are provided on an “as-is” and “as-available” basis. Business Made Simple makes no representations or warranties of any kind, express or implied, as to the content or operation of our site or of the services. Coach expressly agrees that their use of Business Made Simple’s sites or services is at their sole risk.

Business Made Simple makes no representations, warranties, or guarantees, express or implied, regarding the accuracy, reliability, or completeness of the content on our site or of the services, and expressly disclaim any warranties of non-infringement or fitness for a particular purpose. Business Made Simple makes no representation, warranty, or guarantee that the content that may be available through the services is free of infection from any viruses or other code or computer programming routines that contain contaminating or destructive properties or that are intended to damage, surreptitiously intercept, or expropriate any system, data, or personal information. Access and use of the Business Made Simple site may be interrupted from time to time for any of several reasons, including without limitation the malfunction of equipment, periodic updating, maintenance or repair of the site, or other actions that Business Made Simple, in its sole discretion, may elect to take.

Indemnity and Waiver

Without waiving any other limitations or indemnity rights of Business Made Simple herein, Business Made Simple assumes no liability and Coach waives any claim against Business Made Simple for Coach’s use of any training or materials, including any claims by individuals arising from Coach’s consulting activities. Coach hereby releases, indemnifies, and holds Business Made Simple harmless from any and all claims related to Coach’s use of the training, Business Made Simple materials, or any other claim arising from or related to any aspect of Coach’s activities. Coach agrees to indemnify and hold Business Made Simple and its Affiliates, Officers, Agents, Employees, Members, and Third-Party Vendors harmless from any and all claims, liability, and expenses, including reasonable attorneys’ fees and costs, arising out of Coach’s use of the Business Made Simple site, services, materials, or breach of this Agreement (collectively referred to as “Claims”). Business Made Simple reserves the right, in our sole discretion and at our own expense, to assume the exclusive defense and control of any Claims. Coach agrees to reasonably cooperate as requested by us in the defense of any Claims.

Neither Business Made Simple, nor any third-party vendor shall be responsible or liable to Coach or to any third party, whether in contract, warranty, or tort (including negligence) arising in whole or in part from Coach’s access to our site, use of our services or materials, or this agreement.

Subject to applicable law, Business Made Simple, is not liable for any of the following: (a) any indirect, special, incidental, consequential, exemplary, liquidated, or punitive damages, including but not limited to loss of profit, revenue, or business; (b) damages relating to failures of telecommunications, the internet, electronic communications, corruption, security, loss or theft of data, viruses, spyware, loss of business, revenue, profits or investment, or use of software or hardware that does not meet system requirements; (c) damages or losses related to professional services or advice of third parties, including advertisers. The above limitations apply even if Business Made Simple, has been advised of the possibility of such damages. This agreement sets forth the entire liability of Business Made Simple, and is Coach’s exclusive remedy with respect to the services and materials referenced herein. In no event may Coach bring any claim or cause of action against Business Made Simple more than on year after such claim or cause of action arises.

The maximum amount to which Business Made Simple, and its affiliates, officers, employees, agents, and third-party vendors may be liable to Coach in any circumstance shall not exceed the lesser of (a) the sums paid by Coach in the preceding twelve (12) months for our services or materials or (b) five hundred dollars ($500 USD).

Relationship of the Parties; Required Disclaimer

Coach agrees that Business Made Simple may use Coach’s feedback, suggestions, Slack profile avatar, and ideas in any way, including in future modifications of materials, other products or services, advertising, social media, and marketing. Coach grants us a perpetual, worldwide, fully transferable, sub-licensable, irrevocable, fully paid-up, royalty-free license to use the feedback Coach provides to us in any way.

Nothing herein shall be construed as an employment or agency relationship between the parties. Coach will in bo way be entitled to act on behalf of or otherwise bind Business Made Simple to any obligation or liability whatsoever. These parties at all times are independent contracting parties.


Business Made Simple may terminate training, any service, license, or any privilege (e.g., Business Made Simple Certified Coach Directory listing) without liability or refund of any fees to Coach as follows:

• Business Made Simple may terminate due to a material breach of any provision of this Agreement.

• Business Made Simple may terminate this Agreement due to events of force majeure, including but not limited to acts of God, death or sickness of key personnel, natural disaster, weather, terrorism, acts of war, or other events beyond Business Made Simple’s control.

• Business Made Simple may revoke any licenses granted hereunder at any time if, in Business Made Simple’s sole discretion, Coach misuses any license, engages in character unbecoming of a Business Made Simple Coach, or if Business Made Simple discovers any defect or infringement of any licensed material. Additionally, Coach is not to engage companies that are selling or promoting goods or services, which are illegal, or have, in Business Made Simple’s sole discretion, immoral objectives or motives.

• In the event Coach is publicly accused of: (a) an act of moral turpitude; (b) violation of any law; (c) any other conduct which subjects or could subject Business Made Simple to public ridicule, contempt, scorn, hatred or censure; or (d) conduct that could, in Business Made Simple’s sole discretion, materially diminish potential sales of Business Made Simple’s services or materials, then Business Made Simple shall have the right to terminate this Agreement.

Business Made Simple may terminate training, any service, license, or any privilege without cause, but in doing so, would offer a refund equal to the First Year payment amount if terminations occurs within one year of the certification date. If termination without causes occurs anytime after the first renewal date and Coach has paid their renewal fee (and is therefore an active Coach), a refund equal to the latest Annual Renewal payment amount will be made. Termination without cause refunds will be made within thirty (30) days from the date Coach is notified via email of their termination.

Additional information outlining Coach termination and refund policies can be found at

Governing Law and Venue

This Agreement, all transactions or other interactions between and among the parties will be governed by the laws of the State of Tennessee without regard to its conflict or choice of laws provisions. Any dispute with Business Made Simple, or its officers, directors, employees, agents, or affiliates, arising under or in relation to this Agreement will be resolved exclusively through the state or federal courts located in Davidson County, Tennessee.


If any portion of this Agreement is deemed unlawful, void, or unenforceable by any arbitrator or court of competent jurisdiction, this Agreement as a whole shall not be deemed unlawful, void, or unenforceable, but only that portion of this Agreement that is unlawful, void, or unenforceable shall be stricken from this Agreement.

If Business Made Simple does not exercise or enforce any legal right or remedy that is contained in the Agreement, such decision on Business Made Simple’s part will not serve as formal waiver of our rights and that those rights or remedies will still be available to Business Made Simple.

All covenants, agreements, representations, and warranties made in this Agreement shall survive Coach’s acceptance of this Agreement and the termination of this Agreement.

This Agreement represents the entire understanding and agreement between the parties regarding the subject matter of the same, and supersedes all other previous agreements.

Business Made Simple may modify this Agreement from time to time. Any and all changes to this Agreement will be sent to Coach via email. Coach is deemed to accept and agree to be bound by any changes to the Agreement when Coach uses our services and materials after those changes are sent. Signing this Agreement acknowledges that you understand the above and are competent to enter into this binding Agreement.