Launch Your
Coaching Business
in 30 Days or Less

Join the 1,000+ entrepreneurs and business leaders we’ve helped launch successful coaching businesses.

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MOST PEOPLE WHO WANT TO BECOME A COACH NEVER DO.

They try to figure it all out on their own and stall out before they ever land a client.

If you want to launch your coaching business fast and avoid wasting time on things that don’t work, you need a proven plan.

INTRODUCING COACH BUILDER

The #1 program helping coaches launch profitable, high-impact businesses. Get a hands-on, step-by-step plan to…

Easily generate leads

You shouldn’t have to wonder where your next client is coming from.

 
Coach Builder’s tools are ready to use and easy to plug into your business. They save you time and do the hard work for you, so you can focus on coaching.

 
Coach Builder gives you everything you need to attract new leads. You’ll get:

  • Sales-driving email sequences

  • High-converting website templates

  • Pre-written lead generators
See Sales and Marketing Tools

Land more clients

If you’re not confident in your product and pricing, your clients won’t be either. Coach Builder helps you create a clear, valuable offer and price it so you charge what you’re truly worth.

 
With a recognized certification, clients will instantly perceive your added value, making sales conversations easier and more successful.

 
We’ll also help you define your niche so the right clients know you’re the perfect fit.
See Coaching Offers

Consistently deliver results

The best coaches use a proven system. Coach Builder gives you access to industry-leading certifications that include repeatable frameworks, ready-made coaching materials, and step-by-step training.

 
You’ll know exactly how to lead your clients, whether you’re running a workshop, coaching one-on-one, or hosting a mastermind. With less prep and more confidence, you’ll deliver real results every time and build a reputation that keeps clients coming back.
See Certifications

TOOLS & RESOURCES

Everything You Need to Grow

Generate Leads Easily

With plug-and-play emails, website pages, lead generators, and sales scripts.

See Sales and Marketing Tools

Land & Upsell More Clients

With irresistible offers that communicate the value you provide.

See Coaching Offers

Get Personalized Coaching

With a dedicated growth coach to help you accomplish your goals

See Growth Coaching

Get Results For Your Clients

With ready-made content to use in every coaching session

See Content

Boost Your Authority

With world-class coaching certifications from top industry leaders

See Certifications

Stay Motivated and Inspired

With access to resources, trainings, and a community of over 1,000 coaches.

See Community
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Get Certified and Stand Out

Our industry-leading certifications will help you land more clients you love working with and grow your coaching business.

CERTIFICATION

StoryBrand

With Donald Miller

Show clients how to clarify their message and use the StoryBrand framework to build marketing campaigns that work.
Get Certified

CERTIFICATION

Unreasonable Hospitality

With Will Guidara

Teach clients how to make stellar customer experience their competitive edge
Get Certified

CERTIFICATION

Small Business Flight Plan

With Donald Miller

Walk business owners through a proven 6-step plan to help them streamline operations and grow revenue.
Get Certified

CERTIFICATION

Full Focus Planner

With Michael Hyatt

Help clients set and achieve goals, build better habits, and improve productivity.
Get Certified

12-Month Roadmap

Coach Builder is unlike any other course or program out there. This is a hands-on complete business launch system with a clear, high-impact path to revenue and long-term success.

Getting Started

First 30 Days

1. Launch your irresistible coaching offer
 
2. Get personalized growth coaching
 
3. Land your first high-paying clients

Refine Your Offer

Month 3

1. Nail your sales scripts
 
2. Fill your client pipeline
 
3. Deliver powerful results using proven content

Prepare for Growth

Month 6

1. Raise your rates
 
2. Expand your offers
 
3. Build a reputation clients rave about (and refer)

Scaling Up

Month 12

1. Scale your impact
 
2. Grow your client base
 
3. Enjoy a sustainable, 6-figure coaching business you love

Schedule a Call

Coach Builder is for you if you’re…

An entrepreneur, executive, or seasoned leader with real-world wins under your belt

Ready to launch or recently launched your coaching business

Committed to building a real business, not just “testing the waters”

Seeking a powerful way to differentiate yourself in the market

Coach Builder is likely not a fit if…

You’re still deciding whether coaching is right for you

You’re looking for a passive income scheme

You’re unwilling or unable to invest time, energy, and resources into your business

You’re uncomfortable making decisions and taking bold action

If you’re ready to go all in, we’ll show you exactly how to build a coaching business that gives you freedom and real income.
Schedule a Call

Who is Coach Builder for?

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How Coach Builder is Helping Coaches Get Clients and Grow…

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How to Join Coach Builder

Schedule a call

Fill out the form and schedule a call with the Coach Builder team.

Chat with our team

We’ll answer all your questions and see if Coach Builder is right for you.

Attract premium clients & grow

Get everything you need to land clients and start getting paid.

Schedule a Call

Coach Builder is based on a proven 8-step framework:

Step 1

Define offers

Decide what you’ll sell and how much you’ll charge.

Step 2

Find Clients

Consistently attract high-paying clients.

Step 3

Clarify message

Use the right words to communicate your value.

Step 4

Close deals

Follow a proven selling process to close clients.

Step 5

Upsell clients

Create follow-up offers and packages.

Step 6

Start scaling

Set and achieve ambitious goals.

Step 7

Build community

Collaborate with like-minded coaches.

Step 8

Improve Skills

Never stop growing and becoming a better coach.

Ready to stop winging it and confidently grow your coaching business?

Schedule a Call

PRICING

Your investment to join

$999 / month for 12 months

See All Payment Options
  • One coaching certification
  • Coach Builder on-demand training
  • Personalized growth coaching
  • Complete marketing & sales system
  • Ready-made content, curriculum, and coaching services to offer clients
  • Masterminds, resources, monthly trainings, and a community of over 1,000 coaches

On average, coaches recoup their entire year’s investment in 30 days or less.
Schedule a Call

About Coach Builder

Coach Builder was founded by Donald Miller to solve a huge problem for self-employed coaches: The ongoing struggle to find leads, convert leads to clients, and generate predictable revenue.

 

Coach Builder has already helped over 1,000 coaches scale their businesses to 6 and even 7 figures. By partnering with top thought leaders and continually adding new certifications, Coach Builder provides everything coaches need to deliver exceptional value to their clients and scale their businesses – all in one place.

 

Donald Miller is a 9x New York Times bestselling author and has been consulting and coaching for over a decade. He has consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles, and Berkshire Hathaway. Donald Miller’s business strategies and marketing frameworks are used by over 1 million businesses all over the world.
Schedule a Call


FAQs

What is Coach Builder?
Coach Builder is an all-in-one coaching business platform that helps you turn your expertise into a profitable, scalable coaching business.
 
Whether you’re launching your first offer or refining an established business model, Coach Builder gives you everything you need to grow with confidence.
With Coach Builder, you get:
 
✅ Tools to create offers, proposals, and client journeys
✅ Business training for growing and running a coaching business
✅ Templates and systems modeled after what top coaches use every day
How does Coach Builder help me get more clients?
Coach Builder helps you attract, close, and retain more coaching clients by giving you:
 
• A clear and compelling offer (no more struggling to explain what you do)
• A repeatable sales and delivery system
• Professional tools to deliver an outstanding client experience

Here’s how:
 
✅ Clarify your offer with done-for-you templates and positioning tools
✅ Build trust with ready-to-use proposals, email scripts, and onboarding flows
✅ Track every client, lead, and conversation in one dashboard
✅ Automate follow-up so no lead slips through the cracks
✅ Deliver consistently with reusable session templates, life plans, and resource libraries
 
When you look and operate like a pro, clients say yes—and Coach Builder makes that simple.
Is Coach Builder just for new coaches?
Coach Builder works for both new and established coaches.
 
If you’re just starting:
 
• Build your first offer fast
• Land your first paying clients
• Avoid common beginner mistakes
 
If you’re an experienced coach:
✅ Scale your coaching offer
✅ Launch group programs and workshops
✅ Automate time-consuming admin work
✅ Systematize delivery so you can grow without burnout

No matter your stage, Coach Builder adapts to your business.
Who is Coach Builder for?
Coach Builder is for any coach who wants to run a more organized, profitable, and professional coaching business.
 
Perfect for:
 
✅ New coaches who want to land clients quickly and with confidence
✅ Experienced coaches who want to productize their IP and scale
✅ Niche coaches (executive, life, business, wellness) who want structure without losing their unique voice

If you want to coach with clarity and grow with systems, Coach Builder is built for you.
What types of coaching does Coach Builder support?
Coach Builder is flexible and works with all coaching specialties:
 
✅ Business coaching
✅ Life coaching
✅ Executive & leadership coaching
✅ Career & performance coaching
✅ Health & wellness coaching
✅ Faith-based or personal development coaching
✅ Team and group coaching programs

If your work involves helping people achieve goals, grow skills, or transform their lives, Coach Builder helps you deliver that work more effectively.
What makes Coach Builder different?
Coach Builder combines proven coaching frameworks (StoryBrand, Unreasonable Hospitality, Small Business Flight Plan, and more) with business-building playbooks and expert level support.
 
You get:
 
• Strategic offer creation
• Business model clarity
• Client acquisition systems
• Templates, tools, and expert guidance

It’s not just software and it’s not just a course—it’s a coaching business-in-a-box.
Can I use Coach Builder with other coaching frameworks I already use?
Yes—Coach Builder is framework-friendly and works alongside any method you already use.
 
Whether you follow:
 
• ICF principles
• CliftonStrengths
• EOS®
• Your own proprietary method

Coach Builder helps you organize, deliver, and scale your process without forcing you to change your style.
 
You keep your unique coaching approach—we just help you deliver it at scale.
How do I get started with Coach Builder?
Getting started is simple:
 
1. Schedule a call with the Coach Builder team
2. Choose your plan (monthly or annual)
3. Get instant access to tools, templates, and training
4. Start building and running your coaching business with confidence

You can be set up in under an hour and start using Coach Builder to land your next client faster.
How much does Coach Builder cost?
Coach Builder is a 12-month coaching business growth program priced at $10,000.
 
Your investment includes:
 
✅ Full access to the Coach Builder platform, tools, and templates
✅ Weekly live training and Q&A sessions
✅ Business-building playbooks and proven coaching frameworks
✅ Ongoing support from our expert team

We also offer flexible payment options so you can start building your coaching business without cash-flow stress.
 
To see all pricing options and get a personalized recommendation, schedule a call with our team.
How do I make back my investment in Coach Builder?
Most coaches earn back their investment by signing just one or two new clients using the offer, pricing, and sales system you’ll build inside Coach Builder.

Here’s why:
 
• We help you create a clear, compelling offer that attracts your ideal clients
• You’ll get done-for-you proposals, scripts, and follow-up systems to close deals faster
• Templates and automation tools save you hours every week, letting you coach more and market less

For many coaches, the first signed client covers the cost of the program—and every client after that is pure profit.

Ready to Join Coach Builder?

Fill out the form to schedule a call, and our team will help determine if Coach Builder is right for you.